Gender Stereotypes And Gender Roles - 1246 Words

Gender roles are defined as the â€Å"widely accepted societal expectations about how males and females should behave† (Rathus, 2010). From gender roles, we, the people of society, are able to determine whether someone identifies as a male or a female. Both biological and social factors tend to determine what gender roles a person takes on. However, there are also gender stereotypes, which are â€Å"the fixed and oversimplified beliefs about the ways in which men and women ought to behave† (Rathus, 2010). Often times, gender stereotypes are related back to the traditional beliefs of when women were responsible for staying home and being the caregivers and men were responsible for going out to work and bringing home the food, supplies, and money that the family needed (Rathus, 2010). There are four main differences between the genders: physical, cognitive, personality, and behaviors. Physical differences are the most obvious differences between genders. Those differences come from the primary and secondary sex characteristics. The primary sex characteristics of females are their ovaries and males have testes. As far as secondary sex characteristics, females tend to have wider hips and smaller bodies and males tend to have more facial hair and deeper voices. Some cognitive differences between males and females are that males are often more superior in visual-spatial abilities used in math, science, and map reading, and females are often more superior at writing, reading, and foreignShow MoreRelatedGender Stereotypes And Gender Roles Essay1415 Words   |  6 PagesRoles are often assigned to boys and girls in accordance with the sex assigned at birth. We refer to these as gender roles. Gender roles begin to be imposed as early as birth. The nursery in the hospital assigns either a blue name plate for a boy or a pink name plate for a girl. These roles are continuously reinforced by family. Children learn at an early age that boys and girls are different. Children observe gender roles and in many cases these roles are eventually accepted as an unquestionableRead MoreGender Stereotypes And Gender Roles954 Words   |  4 Pages Gender can be a hot topic within cultures; a male or female does not want to be told that they can or cannot do something based on their gender. Every culture views gender roles differently, and some cultures are more serious about gender than others. Many times, male and female actions are determined by what a person has been taught is right; furthermore, gender roles are a set of societal norms that are the behaviors that a sex is generally known to do and what is considered accepted of a personRead MoreGender Roles And Gender Stereotypes Essay1449 Words   |  6 PagesProspectus: Gender roles and gender stereotypes in advertising My position: I believe advertisements that reinforce female gender roles and stereotypes are damaging to society. 2. Non-favorable Incidents: The examination of the â€Å"Victoria’s Secret† ad for a line of undergarments labeled â€Å"The Showstopper.† The headline is â€Å"Show nothing but your shape,† and the image is a thin woman with big breasts staring seductively. The image clearly sets a tone that this is what is a stand of ideal beauty. AndRead MoreGender Stereotypes And Gender Roles1261 Words   |  6 Pagesbeen expected to act a certain way depending on their sex. These societal expectations are called gender roles. (Rathus, 2010, p.447). These roles begin to develop even before a child is even out of the womb. A mother may decorate their nursery pink if they are having a daughter because â€Å"girls like pink,† and â€Å"boys like blue.† Gender roles should not be confused with gender stereotypes. A gender stereotype is a narrow way of thinking about how men and woman are obligated to behave. For example, men haveRead MoreGender Stereotypes And Gender Roles1241 Words   |  5 PagesWe will never be able to control how gender stereotypes are formed. Gender roles were naturally created as a result of human evolution and the different modes of living that were adopted by humans. Humans, however remain the driving force behind reinforcing gender roles and stereotypes with different mediums. Such as television, art, and writing. In order to understand how gender is portrayed in contemporary American comedy this paper will analyze the characters from the television show, It’s AlwaysRead MoreGender Roles And Gender Stereotypes1102 Words   |  5 PagesDefined Gender Roles Creating a Lack of Reality in Children’s Literature Distinction is a concept that is learned at a very young age. It is used as a tool to distinguish between race, religion, language, age and especially gender. Where certain topics regarding race and religion may be considered more taboo, the definition of gender is always open for discussion but it is not always depicted in all forms of the word. Children can feel isolated if they cannot relate to individuals they look up toRead MoreGender Stereotypes And Gender Roles1845 Words   |  8 PagesTimes have changed; gender roles are no longer clearly defined Traditionally, gender has been defined as the state of being male or female but, recently society has begun to understand that gender is not the biological sex that you were born with but how you identify and express yourself. A persons gender can be male, female, neither, both or something completely different. People tend to see gender as black or white, or a box you can tick but gender does not have to conform to what our modern societyRead MoreGender Stereotypes And Gender Roles1389 Words   |  6 PagesGender roles are set of societal norms dictating the types of behavior which are genrally considered acceptable , appropriate for people based on their actual or perceived sex or sexuality. Gender roles are also determined by the prevailing cultural norms. The attitudes and expectations surrounding gender roles are not typically based on any inherent or natural gender differences, but on gender stereotypes, or oversimplified notions about the attitudes, traits, and behavior patte rns of males andRead MoreGender Stereotypes And Gender Roles1076 Words   |  5 PagesGender stereotypes and gender roles are a largely contested issue in the modern world. Countries around the world have very different gender norms, though there are some recurrent patterns between many cultures. For most recurrent patterns there is a culture who does not abide by those gender norms. There is typically many good reasons for each recurrent pattern that makes sense from an evolutionary standpoint. There is also a significant difference in the way men and women are treated. This is causedRead MoreGender Stereotypes And Gender Roles Essay2036 Words   |  9 Pagesalong the development of gender stereotypes and gender roles that have an impact on how children come to understand their own gender identity. Environmental factors such as peers, the media, and even parents perpetuate stereotypes through their own actions. Children come to understand gender during development through experie nces that are shaped by their environment and perpetuated by their culture, which ultimately encourages gender stereotypes and conformity to gender roles. Children are born into

Mannerist Portraits of the 16th Century Free Essays

The sixteenth century was a period of intense political and military. The 1500s were also a period of religious change. The Italian painter Parmigianino was a pioneer of the mannerist style, which his work shows an essentially decorative emphasis and accomplished smoothness. We will write a custom essay sample on Mannerist Portraits of the 16th Century or any similar topic only for you Order Now They had a nickname for Parmigianino which was â€Å"little man from Parma†. At the age of 19 Parmigianino was commission to frescoes for the Parma Cathedral. Now the painting that I’ve chose from the Mannerist portraits of the 16th is Parmigianino’s Madonna and child with Angels, which is also Madonna of the Long Neck. Now the reason they call it Madonna of the long Neck is because how long her neck is in the painting. The Madonna, in particular, has an elongated neck and tilted head. Her movement flows into the spatial twist of the torso and legs, Mary dress, in contrast to the usual blue and red. Parmigianino’s painting exemplifies the elongation that the Mannerists gave their figures. They made the stretching the human body in some ways the Mannerist artists seemed to be ahead of everyone else. This is one of the most popular subjects in Christian art. It has been painted by hundreds of painters over the centuries to be placed in a church or chapel as an altarpiece. Some of the effects that are in the picture is the faces are more realistic and not idealized. The baby Jesus is less of a small man and more like a child. An attempt at creating depth has been attempted to place two background angels and through the use of linear perspective in the throne. Modeling is clearly visible as the light source is coming from the left of the painting. Madonna drapery has larger and more naturalistic folds that shape her body. The way Madonna look had her head tilted and how her hand was on her chest in the picture was like she was in the royal family or had royal blood, and how the mannerism had a different style of painting the baby was bigger than the normal size baby. In the picture is see five angels looking at Madonna and the baby. They use Oil on panel, and if you pay attention to the floor there is a little man looking away from a scroll. As you can see that the painting is taking place in a room, but in the background you can see a background of outside, and they used like a brownish colors to make it look like the sun is going down or coming up. If you look at Madonna and the angels cheeks, they have all have red blush on their cheeks. If you look close you can see that Madonna’s stomach is sticking out a little because the scene of the painting makes it look like she just had a baby. How to cite Mannerist Portraits of the 16th Century, Papers

Foundations of Nursing for Communication - myassignmenthelp.com

Question: Write about theFoundations of Nursing for Communication and Documentation. Answer: The Australian commission have developed some standards in response to the extensive public and stakeholder consultation. These are recognised as National Safety and Quality Health Service Standards, and ensure the safety and quality of wide variety of health care services. The paper focuses on the sixth standard, which refers to clinical handover. This standard describes the systems and strategies for effective clinical communication whenever accountability and responsibility for a patients care is transferred. The intention of this standard is to ensure relevant clinical handover, on time and in structured manner, that will support the patient care. The purpose of this paper is to outline the nurses responsibilities in regards to effective patient handover, communication and documentation. According to the standard on clinical handover, it is the process of transferring the patients responsibility to another person for some or all aspects of care either temporarily or permanently. The clinical handover may change based on the patients situation. For instance there are different situation of handover such as during patients admission, due to change in shift time, transfer of patient to intra and inter hospital. There are different methods of handover including face-to-face, through written orders, or via telephone or through electronic handover tools. The handover can take place at the patients bedside, in a common staff area, clinic reception or at hospital. Nurses must be highly responsible at the time of clinical handover as the current processes are highly variable. These variations may be unreliable leading to risk for patient safety. Thus, nurses must use standardised process and fit the clinical handover solutions for the purpose. It will increase the likelihood of the critical information to be transferred and acted upon (Bain et al., 2013). To ensure safe transfer of the patient information, the nurses can use the ISBAR tool. It stands for Identify, Situation, Background, Assessment and Recommendation. This tool also allows the accurate identification of the patient and of those participating in hand over. The situation refers to the condition of the patient in current moment. Background informs of the factors that led to the situation. Assessment includes knowing what caused the problem followed by recommending on way to improve the situation (Kitney et al., 2016). As per literature review, this tool has been found effective in safe transfer of patient information in both clinical and non-clinical situation. It acts as teaching tool for the patient and the family to handle the illness. According to Sujan et al., (2015) the tool gives an opportunity for the health care team to discuss with the patients and decide the information that is necessary to be transferred. For instance, loss of excess blood from the surgical pa tient can be mentioned in the hand over. This tool is simple, memorable and logically structured. It prevents poor communication as the tool is designed to collaborate with the medical officers, health mangers, allied health professionals, rural and remote area staff, inpatient staff in addition to nurses and midwifes. Such structured content is necessary to reduce patient clinical management errors (Johnson et al., 2016). According to Kitney et al., (2016) the adaptation to ISBAR involves changes and to manage the change, the nurse can follow the eight steps of John P Kotter. Kotter had put forward eight steps for change management. The principles of change management align with the actions required to introduce ISBAR framework. Most importantly, the nurses must be able to identify the need for clinical communication intervention and know the rationale for intervention. Secondly, the nurse must use the critical thinking skills to identify the leader or cultural influencers so that it becomes easy to use the tool. Good leadership skills are essential to allow the handover to occur at correct time. It is the responsibility of the nurses to use the relevant policies and procedures in the concerned organisation and take an action to maximise the effectiveness of these policies and protocol meant for safe handover. It is the responsibility of the nurse to execute the documented structured process. Nurses must set appropriate location and time for handover, and simultaneously maintain and continue patient care. The nurse must exhibit high level of awareness of the patient needs and the clinical context (Sujan et al., 2015). The result of effective handover is the transfer of accountability and responsibility of care. To ensure effective handover the nurses must regularly evaluate the process of clinical handover and must monitor continuously. Drach?Zahavy Hadid, (2015) argued that collaborative effort on the part of the nurses is required to communicate with the carers, clinician and the patients to review the local processes of clinical handover. Without effective communication s kills, the collaboration would be weak. Nurse may fail to engage other patients and nurses with poor communication skills. Consequently, the transfer of critical information and documentation to the patient is hampered. Nurses must regularly take an action based on the outcomes of reviews. If necessary, nurses must report the outcomes to the executive level of governance. Based on the outcomes of review nurses must take action to increase the involvement of patients and carers. Nurses can take various precautions for effective handover. For effective handover to take place from nurse to nurse, a nurse may start her shift time 15 minutes early and allow the night shift nurse to deliver all the relevant information. When using technical language nurse may invest time to explain, the same to other nurses as well as patients family. Nurses must ensure that the handover occurs at ward office and at bedside to maintain confidentiality and privacy of the patients information. Bedside handover is highly effective then ward office for preventing breach of information (Scovell, 2010). Emotional support can be undermined by use of taped handover and thus must be avoided. Face-to-face handover is considered effective than the taped or written format. The written documentation may be problematic for nurse in the incoming shift to understand. It may not be possible for the new nurse to immediately acquaint with the patient. Similarly, when documenting to the patient, ISB AR tool would be easy to comprehend than any other mode. Therefore passing information from one shift to other must consider the limitations and improve the handover (Tobiano et al., 2015). In conclusion, giving effective handover and documentation cannot be taught. It is the process that a nurse must learn by collaborating with mentors, leaders, peers and clinicians to recognise the handover as a social and emotional support system and teaching tool for nursing care and communicating patient information. Nurses must use the evidenced based process such as ISBAR to handover and documentation to fulfil the purpose of handover. In addition nurses are obliged to follow the policies and other protocol of the organisation to effectively communicate the patient information both to the patient and the other health care professional and ensure safety and quality of care. References Bain, C. A., Bucknall, T., Weir-Phyland, J., Metcalf, S., Ingram, P., Nie, L. (2013). Meeting National Safety and Quality Health Service Standards-The Role of the Point-of-Care (POC) Audit Application.International Journal of e-Education, e-Business, e-Management and e-Learning,3(6), 507. Drach?Zahavy, A., Hadid, N. (2015). Nursing handovers as resilient points of care: linking handover strategies to treatment errors in the patient care in the following shift.Journal of advanced nursing,71(5), 1135-1145. Johnson, M., Sanchez, P., Zheng, C. (2016). Reducing patient clinical management errors using structured content and electronic nursing handover.Journal of nursing care quality,31(3), 245-253. Kitney, P., Tam, R., Bennett, P., Buttigieg, D., Bramley, D., Wang, W. (2016). Handover between anaesthetists and post-anaesthetic care unit nursing staff using ISBAR principles: A quality improvement study.ACORN: The Journal of Perioperative Nursing in Australia,29(1), 30. Scovell, S. (2010). Role of the nurse-to-nurse handover in patient care.Nursing Standard,24(20), 35-39. Sujan, M., Spurgeon, P., Cooke, M. (2015). The role of dynamic trade-offs in creating safetyA qualitative study of handover across care boundaries in emergency care.Reliability Engineering System Safety,141, 54-62. Tobiano, G., Bucknall, T., Marshall, A., Guinane, J., Chaboyer, W. (2015). Nurses' views of patient participation in nursing care.Journal of advanced nursing,71(12), 2741-2752.

Marketing Strategy

Executive summary The basis of this report is information on the shoes used by trainees to achieve success of maintaining personal fitness. The report involves evaluating the marketing strategy used by Guangzhou Kala health shoes Technology Company Limited in China.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More It suggests solutions for ensuring development and improvement of the company. The purpose of this report is to investigate and analyze the marketing strategy using marketing tools and techniques, SWOT analyzes, market segmentation and positioning, competitors performance and marketing mix of the company. It will also recommend the changes in marketing strategy to be made by the firm to improve the competitive position of the firm in the industry. It also shows the benefits of marketing tactics and strategies of other successful organizations. Introduction Gang Li u owns Guangzhou Kala health shoes Technology Company Limited. The company specializes in the manufacture, retailing and distributor of height increasing shoes, massage slipper, healthy slipper and sandal boots in its main markets in North America, Eastern Europe and South East Asia among others worldwide (Made in china, 2011, par.1). The company has more than 1000 employees specialized in research, development, production and marketing of health shoes. It has been in the market for over 10 years with the brand names of Nike, Reebok, Puma, Adidas and K-Swiss. It has 180 stores in china (Venture navigator 2010, par.1). Current Strategies The company has been offering its products or services to the market for ten years. The analyst had to ensure that the company had already established its own market internationally and had the capability of surviving in the market. The marketing strategy evaluation and analysis suggests the ideal progress of the company and recommendations are to im prove the company’s performance and competitiveness.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their volume of annual sales had improved drastically given increased product distribution hence evidence that it will continue penetrating into the market and make more profits (Made in china, 2011, par.1). Objectives of the Company The firm has various objectives including provision of quality products and services that attract and maintain more customers from their competitors by satisfying and ensuring their customers hence maintaining the relationship and meeting expectations. The company aims at using technology and innovation that improves modern enterprise management systems by developing unique products and services and increasing customer awareness. Lastly, it aims at establishing people-oriented concepts by learning and understanding customer needs and while increasing its value (Made in china, 2011, par.1). Situational Analysis.  Pestle Analysis.  Political factors The company’s location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country. There is a lot of corruption and collapse of the government representatives to the laws and regulations set by the government. The government representatives unite with the criminals to cause crimes to the expatriates and property thus limiting growth and development of the company. There is no transparency in the government laws and regulations forcing the company to be alert on the laws and regulations surrounding the company and to learn from the experience of other companies to avoid additional operational costs especially in research. The government imposes restrictions on exports and imports using measures such as high taxation on smuggled goods to protect business investments. The count ry experiences frequent natural disasters leading to losses whenever the company is affected.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More Economic factors People in modern areas have a higher disposable income than those in the rural areas limiting the market share of the company to the urban centre. Unequal GDP and development in the country reduces the development and growth of the company operations due to low turnover and revenue. The prices of goods and services are very high due to increased costs of transportation and raw materials. The national income comes from high taxation of businesses because most of the people in the country face financial hardships and are unable to generate enough revenue to cater for the government expenditure. Social-cultural factors There is high rural-urban migration leading to high unemployment and insecurity in urban areas in Chi na. The workers are unpaid for their services and refute free labor unions and channels of appeal. These problems have led to frequent protests and demonstrations in urban areas disrupting business operations. The country has a big gap between the rich and the poor resulting to a wide gap in education and living standards. There are high-income earners in the country who have the potential of purchasing goods without financial limitations. The country has a variety of customs and beliefs that are essential for the growth of the company. Increased insecurity in the country limits foreign investors thus reducing competition in the market. Technological Factors The country is facing difficulties of water and power shortages. Power rationing measures occur when there is high demand for products and services thus minimizing utilization of production resources. The low level of education limits technology development in the country. Only the few educated are able to carry out technical ac tivities. SWOT Analysis Strengths The company motivates its workers by paying their salaries fairly and as required. It produces a variety of unique and quality personal fitness shoes that are affordable by all classes of people.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has created good reputation in the country and internationally due to its good relationship between the consumers, other companies, and the local government safeguarding its image during disputes and marketing activities. The company is able to hire qualified and skilled employees. It has 1000 expertise in investigation, improvement and invention of its products and services. The company has a total annual sales volume of US$ 50 to 100million and an export percentage of 61% to 70% (Made in china, 2011, par.1). Weaknesses Guangzhou Kala health shoes Technology Company Ltd is able to produce only height increasing shoes, massage slippers, healthy slippers, and sandal boots hence the need to innovate more brands to meet customer needs and wants (Made in china, 2011, par.1). Opportunities The company can easily grow due to its market establishment in developed countries such as the North America. Its brand names are famous and prosperous among many nations thus enhancing its brand im age. The restrictions of the government laws on smuggling goods gives the company an advantage over its competitors since its quality of products and services maintains. There is increased need for personal fitness globally hence; the company has a greater chance of improving its profits (Made in china, 2011, par.1). Threats The poor economic status of the country and the high taxation of revenue by the government reduce the company’s profits and capabilities. There is increased competition from other personal fitness shoes producers in the world by producing better products and services and establishing dominant markets for example, the Reebok Company (Made in china, 2011, par.1). Differential advantage/competitive edge (USP) The company produces unique and quality products that differentiate the company products and services from its competitors. Their products are very important in personal fitness trainer’s institutions since they reflect a lot in customer benefits . Its efforts to understand consumer needs and wants of personal fitness globally has generated a bigger market share and advanced the profits of the company (Made in china, 2011, par.1). Segmentation targeting and Positioning (STP) Segmentation Segmentation divides the company’s target markets into different sectors. Segmentation is important to the company to improve its profits and market strategies by understanding their customer needs that attract and maintain them from the company’s competitors. The company’s establishment and progress has majored on behavioral and geographic segmentation (Doole, 2008, p.197). Behavioral Segmentation A good example for this form is a case in which customers make purchases based on the benefits they get from the product, level of usage of the product, level of loyalty, user status and level of their readiness to purchase (Doole, 2008, p.198). The company has discovered the rising need and demand for personal fitness in many countries due to the increased health problems and activities. They used shoes since personal fitness shoes are much different from the normal unhealthy shoes. This has led to the increase in their penetration in the market since the consumers are willing to buy the shoes at any cost and time. The personal fitness trainers also advise their customers on the shoes to use to keep fit (Dance, 2009, par.1). Geographic Segmentation The company has its main markets in North America, Eastern Europe, South East Asia, Africa and Mid East Asia. This segmentation has enabled the company to develop appropriate marketing strategies and decisions regarding its brands and multinational business progress. It has established 180 stores in China (Made in china, 2011, para.2). Positioning The idea of positioning is relates to the way consumers perceive and evaluate products and services. Consumers rank the features and attributes of the product against those of the competitors. The company’s a bility to identify the need for shoes personal fitness has enabled the company to be different from its competitors. The company uses shoes to attract consumers who seek personal training and making them get comfort and the necessary fitness they need. This has enabled the company to attract and maintain their own customers and that of competitors through the benefits derived from the product. The company has established international markets that are in developed countries enabling the company to maximize its profits. This has enabled the company to increase its total sales volume drastically (Made in china, 2011, par.2). Marketing Objectives and Goals (SMART) The company aims at enlarging its market worldwide by ensuring accessibility to products and communication. It evaluates and analyzes its markets to reflect on the changes necessary in the business. Individual branding differentiates their products through creating a products image and unique identity. This helps to distingui sh its products from that of the competitors. The company keeps on evaluating and understanding the government laws and regulations to make investment decisions to avoid disagreements during their market operations. This helps the company to reduce unnecessary costs on losses. The company wants to increase awareness of its products through advertisement and public relations. It started with trade shows in the end of October to the beginning of November 2011. Marketing Strategies and Programmes (4P’s) Marketing mix designs to respond to the cultural diversity and complexity resulting from the marketing environment. Due to the challenges experienced and threats of perception as a less competitive producer, the marketer requires creating a program that registers the maximum possible impact in its target markets (Doole 2008, p.187) Price The company uses variable pricing and promotional pricing. The variable pricing helps the organization to set prices according to the level of d emand and quality of the product. Since the product is for leisure, the prices are slightly higher than prices of other essential products due to the high demand and lower than the price of competitors due to the sensitivity of market. Promotional pricing is a technical pricing reduction process used by the company to give discounts, special offers, vouchers, pay later and interest free credit to their customers. This company is determined to maximize its current profits to grow globally, maintain price leadership to compete effectively with competitors in the market to ensure its survival and penetration into the global market (Made in china, 2011, par.3). Product The product’s quality has attracted the attention of consumers. Due to the increased competition in the market for personal fitness shoes, the company has taken into consideration creating unique and quality products. The company responds to the customer needs and preferences by designing height-increasing shoes to be used for personal fitness training. The customers have responded by increasing their purchase of the products as indicated by the increase in the total annual sales volume (Made in china, 2011, par.3). Place The company exports more than 60% of its products making it an international company. This makes decisions more complex for the company hence demands for more coordination of the flow of goods and raw materials across the target markets to ensure superior customer service in foreign and local markets. The company has reporting offices, foreign branches and retailers to ensure control of its markets (Made in china, 2011, par.3). Promotions The company attends to diverse issues that affect effective communication about its brands in foreign and local markets. The company understands legal and segmentation constraints in its target markets to make promotion decisions. The company uses promotional tools such as giving out toys as gifts and research on the progress of the company . They use techniques such as trade shows, website promotions, email marketing, press releases, and newsletters for example, â€Å"The New York Times† (Marketing Find, 2005, para.1). Conclusion The company has tried to penetrate the market quickly since it has only ten tears since its establishment and has managed to be a global corporation. Its products are essential to the society in helping its consumers keep fit. Health benefits are one of the most important things in consumers hence the company has higher chances of greater market share in the future. The poor economic status of China has encouraged the company to seek international markets in order to improve its profit. The company uses a uniform global focus for all its markets to attain a global market perception and image irrespective of the origin of the product. Recommendations The company should make minor adjustments on the packaging and labeling of its products to cater for the diversity of languages, culture a nd climate. The company should focus on producing and availing its products to the target market to attract and maintain more customers from its competitors. The company should conduct frequent and effective evaluation and analysis of their target market segments in order to make informed decisions on productivity and operations in the markets (Ferrel, 2008, p.311). The company should also understand the right mode of entry to use while venturing into foreign and local market in order to determine the amount of control they have on those markets. This would enable the company to focus on its SWOT analysis to create a superior advantage over its market and competitors (Bennett, 2002, p. 194). The company should approach its target markets in a gradual manner to reduce the risks of losses and increase its knowledge and performance of the target markets. The company should analyze its marketing mix to facilitate effective participation in the target markets to ensure survival and susta inability in the local and foreign market (Hoffman, 2008, p. 3). Marketers should be in a position to face the challenges of ensuring high levels of competitiveness in the foreign markets. This pressure for globalization presents an image of a highly globalized producer. While confronting these challenges, the marketer increases the knowledge and understanding of the target market enabling the firm to create marketing programs and plans of the local cultural conditions that shape the needs and wants of their customers (Haasen, 2003, p. 26). The company should be careful in allocating part of its budgets to ensure all its activities compete effectively to avoid loosing its customers to the competitors. The product marks the starting point of the procedures of the business hence it should reflect the customers’ expectations and be able to attract the attention of customers in the market. The company should use vivid advertisement to create awareness to reach a vast number of pe ople at the same time. This helps to boost customer turnover very fast if communication is good and effective. The employees of the firm should get involved in creation of effective marketing programs to enable them understand their roles within the marketing process (Kotler, 2008, p.29). The marketing programs should include motivation, coordination, education, and communication of the company’s employees. The company should focus on the key elements of the exchange process to create customer satisfaction, the organization and even the society. This helps to bring out the desired objectives and determine the implementation of the trading programs by enhancing the knowledge of the company’s products or services mix, increasing the pride of the company’s products and services, creating awareness of the opportunities for new products and services and business development, and helps improve the company’s marketing skills (Turner, 2003, p.105). It is importan t that the company embrace control and consistency in its markets to ensure successful programs, for example, successful promotional programs achieves because of an integrated marketing programs and definition of marketing and communication objectives (Barker, 2005, p.183). The marketer should understand the cultural expectations of their customers to allow them to adapt quickly to the product characteristics. The company should maintain and improve its technology and innovation to ensure it keeps pace with the changes and demands of its customers. It is important for marketing managers to understand different customer attitudes towards price and perception of quality in determining price levels. This is because consumers rely heavily on price to make judgment on quality of a product or service when they have little or no information about the product (Hoffman. 2007, p. 2). The company should pass promotional messages frequently to inform, educate, and remind customers of their prod ucts and services. The marketers should analyze the information from the market and evaluate each marketing mix element with a view of indicating the relevant areas where adjustments are required. Marketers are keen at this stage to utilize resources to attain the maximum favorable impact within the specified periods (Hoffman, 2008, p. 2). References Barker, R. 2005, Integrated organizational communication, London: Juta and Company Limited, p.183. Bennett, R. 2002, International marketing: strategy planning, market entry implementation, New York: Kogan Page Publishers, p. 194. Dance, 2009, Adult dance fitness and performing arts. Dance 101, Atlanta. Web. Doole, I. 2008, International marketing strategy: analysis, development and implementation, Dublin City: Cengage Learning EMEA. p. 187. Ferrel, O. 2008, Marketing strategy, New York: Cengage Learning. p. 311. Haasen, A. 2003, New corporate cultures that motivate, Westport: Greenwood Publishing Group. p. 26. Hoffman, S. 2007, How Do Motivation and Leadership Affect the Corporate Culture of Multinational Firms, Black Rock City: GRIN Verlag. p. 2. Hoffman, S. 2008, Are the four p’s of international marketing of equal importance to all firms. What factors might cause some to more or less important than others: a short article, Black Rock City: GRIN Verlag. p. 2, 3. Kotler, P. 2011, Marketing insights from A to Z: 80 concepts every manager needs to know, New York: John Wiley and sons, p. 26, 29. Made in china, 2011, Connecting buyers with china suppliers, Focus Technology Company Limited, Oklahoma City. Web. Marketing Find, 2005, Web marketing promotional tools and techniques. Marketing Find Inc, Oklahoma City. Web. Turner, P. 2003, Organizational communication: the role of the HR professional, Birmingham: CIPD Publishing. p. 105. Venture navigator, 2010, Individual branding, The Business Edge Consortium, Kansas City. Web. This assessment on Marketing Strategy was written and submitted by user Olivia Watkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Strategy

Spring and Fall Essays

Spring and Fall Essays Spring and Fall Essay Spring and Fall Essay Spring and Fall, written by Gerard Manley Hopkins, is a simple and graceful poem that has a powerful religious theme. It is about changing seasons and mankinds mortality. The poem addresses Margaret, which is generally assumed to be a young girl. We assume this based on the use of the word Golden grove, which can mean a simple, dream-like, play-world. The narrator asks the young girl why Golden grove is unleaving, or losing its leaves. This falling of the leaves occurs in the autumn as winter approaches. Its clear that Margarets reality of Golden grove is nearly as important to her as the reality of the world. She is in a state of emotional shock as she realizes that the beautiful trees around her are experiencing a form of death and decay. The poem opens with a question to a child: â€Å"Margaret, with her â€Å"fresh thoughts,† cares about the leaves as much as about â€Å"the things of man. † The speaker reflects that age will alter this innocent response, and that later whole â€Å"worlds† of forest will lie in leafless disarray (â€Å"leafmeal,† like â€Å"piecemeal†) without arousing Margaret’s sympathy. The child will weep then, too, but for a more conscious reason. However, the source of this knowing sadness will be the same as that of her childish grief- for â€Å"sorrow’s springs are the same. † That is, though neither her mouth nor her mind can yet articulate the fact as clearly as her adult self will, Margaret is already mourning over her own mortality. The title of the poem invites us to associate the young girl, Margaret, in her freshness, innocence, and directness of emotion, with the springtime. Hopkins’s choice of the American word â€Å"fall† rather than the British â€Å"autumn† is deliberate; it links the idea of autumnal decline or decay with the biblical Fall of man from grace. That primordial episode of loss initiated human mortality and suffering; in contrast, the life of a young child, as Hopkins suggests (and as so many poets have before him- particularly the Romantics), approximates the Edenic state of man before the Fall. Margaret lives in a state of harmony with nature that allows her to relate to her paradisal â€Å"Goldengrove† with the same sympathy she bears for human beings or, put more cynically, for â€Å"the things of man. † Margaret experiences an emotional crisis when confronted with the fact of death and decay that the falling leaves represent. What interests the speaker about her grief is that it represents such a singular (and precious) phase in the development of a human being’s understanding about death and loss; only because Margaret has already reached a certain level of maturity can she feel sorrow at the onset of autumn. The speaker knows what she does not, namely, that as she grows older she will continue to experience this same grief, but with more self-consciousness about its real meaning (â€Å"you will weep, and know why†), and without the same mediating (and admittedly endearing) sympathy for inanimate objects (â€Å"nor spare a sigh, / Though worlds of wanwood leafmeal lie†). This eighth line is perhaps one of the most beautiful in all of Hopkins’s work: The word â€Å"worlds† suggests a devastation and decline that spreads without end, well beyond the bounds of the little â€Å"Goldengrove† that seems so vast and significant to a child’s perception. Loss is basic to the human experience, and it is absolute and all-consuming. â€Å"Wanwood† carries the suggestion of pallor and sickness in the word â€Å"wan,† and also provides a nice description of the fading colors of the earth as winter dormancy approaches. The word â€Å"leafmeal,† which Hopkins coined by analogy with â€Å"piecemeal,† expresses with poignancy the sense of wholesale havoc with which the sight of strewn fallen leaves might strike a naive and sensitive mind. In the final, and heaviest, movement of the poem, Hopkins goes on to identify what this sorrow is that Margaret feels and will, he assures us, continue to feel, although in different ways. The statement in line 11 that â€Å"Sorrow’s springs are the same† suggests not only that all sorrows have the same source, but also that Margaret, who is associated with springtime, represents a stage all people go through in coming to understand mortality and loss. What is so remarkable about this stage is that while the â€Å"mouth† cannot say what the grief is for, nor the mind even articulate it silently, a kind of understanding nevertheless materializes. It is a whisper to the heart, something â€Å"guessed† at by the â€Å"ghost† or spirit- a purely intuitive notion of the fact that all grieving points back to the self: to one’s own suffering of losses, and ultimately to one’s own mortality. Though the narrator’s tone toward the child is tender and sympathetic, he does not try to comfort her. Nor are his reflections really addressed to her because they are beyond her level of understanding. We suspect that the poet has at some point gone through the same ruminations that he now observes in Margaret; and that his once-intuitive grief then led to these more conscious reflections. Her way of confronting loss is emotional and vague; his is philosophical, poetical, and generalizing, and we see that this is his more mature- and â€Å"colder†- way of likewise mourning for his own mortality. The speaker reflects that age will alter this innocent response, and that later whole â€Å"worlds† of forest will lie in leafless disarray (â€Å"leafmeal,† like â€Å"piecemeal†) without arousing Margaret’s sympathy. The child will weep then, too, but for a more conscious reason. However, the source of this knowing sadness will be the same as that of her childish grief- for â€Å"sorrow’s springs are the same. † That is, though neither her mouth nor her mind can yet articulate the fact as clearly as her adult self will, Margaret is already mourning over her own mortality.

A comparison of freud, jung and adlers key issues

A comparison of freud, jung and adlers key issues Freud, Jung and Adler are influential theorists that have specific positions across human nature, problem formation, change and techniques as it relates to personality theories. Freud’s theory is referred to as psycho-analysis, Jung’s is analytical psychology and Adler’s is individual psychology. All theories have similarities and differences as they seek to describe what factors contribute to the development, nurture and shapes of one’s personality. The theories of Freud, Jung and Alder â€Å"attempt to answer basic questions about the nature of personality† and examine whether we were born with a specific personality, whether the personality is a learnt behavior or whether it is influenced by unconscious or conscious forces (Schultz these are recurring modes of action that set in motion and produces a psychological state, the end result is a behavior that ultimately obtains pleasure. Adler’s view on human nature states that every individu al is unique and there is eccentricity and distinctiveness in human personality. His view on human nature differs from that of Freud’s and Jung’s concerning the idea of inherited personality components as a â€Å"superstition† (Erwin, 2010). Adler doesn’t believe that innate instincts motivate behavior like Freud and Jung; instead it is his opinion that goals and the preferred way of achieving them are selected by the human. Jung’s view of human nature is deterministic, spiritual and comprises of free will. He is of the opinion that humans are conflicted with opposing forces for example for every positive thought unconsciously there must be a negative one behind it. Freud’s view is similar in that it is also deterministic. He is of the opinion that no behavior by a human is a mistake; there is a specific reason for all actions. Freud, like Jung also believes that the unconscious mind influences behavior, however his stance differs somewhat b ecause his theory suggests that behavior is motivated through the unconscious mind. Adler’s view of human nature differs from that of Freud’s and Jung’s, his view is that feelings of inferiority and inadequacy motivate a person to strive for success. This drives continues throughout life and becomes the motivator of behavior and continues to influence goals. Freud defines the structure of personality using a topographic model that consists of the unconscious, the preconscious and the conscious. Jung’s idea on the structure of personality is similar to that of Freud’s, he too believes in the conscious and unconscious. However Jung’s differ in that he is of the opinion that difficulties and trying situations that develop in the unconscious mind exhibits itself in the conscious mind and alters the personality of an individual, at times the conscious and unconscious components may fuse together rather than remaining seperate and distinct (Erwin, 2010). On the other hand, Adler is of the assumption that personality does not have a specific structure but instead an â€Å"indivisible unity†. Adler does not agree with Freud and Jung that the majority of our personality is embedded within the unconscious, he believes that whatever thoughts and behaviors are stored in the unconscious are things that we wish to avoid, evade or don’t quite understand. Thus in the opinion of Adler, the conscious and the unconscious work hand in hand to comprehend and achieves one’s goals established by the being.

Breast Cancer Essay Example | Topics and Well Written Essays - 750 words

Breast Cancer - Essay Example little more than 2.47 million women who had experienced having breast cancer, women should be informed the proper way of conducting a self-breast examination as a way of increasing their chances of survival. For this study, the student nurse will discuss the importance of breast cancer screening followed by explaining the proper way to screen breast cancer and the step-by-step physical assessment to enable women detect early signs of breast cancer. Healthy women should undergo the most common screening test like mammogram at least once a year in order to detect signs of breast cancer at an early stage. (Breast Cancer, 2009a) Early detection of breast cancer is important since women can have higher chances of survival. This is because of the fact that early stage cancer is easier to treat as compared to late stage breast cancer. (Breast Cancer, 2008g) Aside from the use of mammogram test, other ways to screen signs of early stage breast cancer is through the use of other imaging test like the magnetic resonance imaging (MRI) (Breast Cancer, 2008c). The blood marker tests can also be considered when screening a patient. In case cancer protein or blood markers like CA 15.3, TRU-QUANT, CA 27.29, CA125, and carcinoembryonic antigen (CEA) is present in the blood (Breast Cancer, 2008a), there is a strong possibility that the patient has a breast cancer. Because of the limitations of mammogram when screening for breast cancer, the use of digital tomosynthesis is now being considered as the best alternative for mammograms (Breast Cancer, 2008d). Although a lot of physicians believe that the use of mammography is the best method for detecting breast cancer, the Mayo Clinic 2008 study result suggest that the use of molecular breast imaging (MBI) is better than mammography in terms of detecting tumors in the breast (Breast Cancer, 2008f). Also highly recommended for women who have high risk of developing breast cancer, a new technique known as the ductal lavage can be